Something has definitely changed about social media. Before I dive in, I want you to comment on this page on what you think it is. With the recent covid wave, businesses and companies have started to take social media marketing seriously. That’s the hint and I think you have already guessed it. So, let’s dive in.

With the ongoing lockdowns, companies couldn’t rely on foot traffic any longer to generate traffic and revenues. That’s when social media comes into the scene as the lifesaver. Several companies and businesses jumped into the bandwagon of switching into online format. This led to huge explosion of digital explosion and one of the best channel is social media.

In the coming years, you can expect more competition in the online space and you would need to compete far more than before. The companies are getting better and more creative with advertising. But don’t you worry. We have summed up some points for you that will make you stand out than your competitors. Go ahead and check it out.


  • First and foremost, create better engagement and connection with people, it’s a social network. Just because you’re sitting behind a screen doesn’t mean you’ll not connect with people. So, make sure you are sending friend requests to all the people you know. And if you don’t know that person, you need to work more hard to build that connection.

Still confused about how to do it? Here’s how. You must go and look out for all the people in your space where you put status updates and create content that resonates with your audience. If they have any queries , respond to them in a timely manner. Don’t you hate it when you hit someone up and they take few days to respond? You don’t want the same experience for your audience,  don’t you?

So, you make sure to reach out to people having issues with your product or brand. Even more,  thank them for leaving a comment.


  • Next, make your audience feel heard and understood. As you go on creating content and products, you need to understand what they want and need. Because it’s all about creating a good experience for them.

Even if you have a brilliant business idea, if there’s no demand, it won’t do well. Knowing what your potential customers want and need will make you stand out from other brands and businesses. You want to avoid splurging content just for the sake of highlighting your brand. Rather make use of your power to create valuable connections with people. People will feel the connection with you if you really mean what you do!


  • Third in the list is to create content in and around current topics and events. You can see more and more brands are joining and promoting events like Me too movement and even major athletic events. As long as it is ethically correct and no one’s hurt, it is great to support and connect with different causes, people and genders.

Here’s what you should keep in mind. Only do the event if you truly care. Because your audience isn’t blind. They can feel and see if you truly believe in the cause as an individual or as an organization. And if you truly do, this will differentiate you from the other brands.

What I want you to do is create educational and interesting content about ongoing activities and sports events that you believe in. And then you want to leverage them and show that you’re there. You must leverage them not just for financial profits, but also leverage them to help and reach more people.


  • Last but not the least, you can check what draws the audience’s attention. You can even check what’s your competitors is up to. But before that make sure you are looking up in the right space. Checking what works more will give you a rough idea of what you should do more of and what you shouldn’t.

Although you might make some mistakes here and there. That’s the part and parcel of our life, isn’t it? I want you to learn from your pioneer’s and your own mistakes and draw some valuable conclusions from them.

Although you might make some mistakes here and there. That’s the part and parcel of our life, isn’t it? I want you to learn from your pioneer’s and your own mistakes and draw some valuable conclusions from them.

Some content might not do well as it was posted during inappropriate time. So, make sure to check them again. People may like them and this way, you’ll stay ahead of the curve.

Thanks for reading, if you came till here. I hope all these tips will be useful for you to create social presence and increase your visibility. Make sure to reach out to me if you have any queries and doubts. I’ll help clear them and make it worthwhile.

Featured image source: Internet user vector created by storyset – www.freepik.com

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