‘That’s what loyalty deserves…’: Delhi startup founders surprise their first employee with a new SUV | Watch video |
In a world of startups filled with pressure, long hours, and uncertainty, instances of genuine gratitude stand out in sharp relief. A recent viral video from Delhi did just that-shifted attention away from valuations and growth charts to the people who help build companies up from the ground. Two young founders reward their first employee with a brand-new SUV, a gesture that symbolised much more than financial compensation. It represented trust, loyalty, and shared sacrifice during a company’s earliest, most fragile phase. The emotional response of the employee and warm response online drive home a growing urge to see workplace cultures value human relationships as much as commercial success.
Delhi startup founders honour first employee with an SUV for early faith
Founders of the streetwear brand Bluorng, Siddhant Sabharwal and Mokam Singh, respectively, did not frame it as a bonus or a milestone reward but framed it well as recognition of the belief shown when the company had little certainty to offer. Early-stage startups mostly function without clear roadmaps, stable income, or guarantees of success. Employees who come onboard at this stage take a huge personal risk by trusting not just the idea but also the people behind it. By publicly acknowledging this reality, the founders have claimed how crucial that early faith was to Bluorng’s survival and growth.During a team celebration, Sabharwal addressed the group and spoke directly about Rahul, their very first employee. He explained what Rahul’s presence meant to the company and how his consistency helped in shaping the culture of the organisation. The moment the keys were given, and he told Rahul that he needn’t struggle with metro travel anymore, the moment changed from speech to surprise. Rahul’s disbelief and then evident emotion when the SUV was outside added reality to the scene. It was a bit crude, not rehearsed, which made that moment so personal.
Social media reacts to Delhi founders rewarding employee loyalty
The video was relevant not only because of its positive portrayal of employee care, which seems less common, but also because it challenged popular perceptions of employee burnout and neglect in working environments. The video was particularly seen as an ideal for how founders should relate to their employees, particularly those who support them during difficult startup phases. The video clip was particularly important for young professionals interested in becoming founders themselves, as it showed that good leadership practices can be effective even in very competitive markets.Apart from the social sharing aspect, this incident has also ignited a debate about the values of leadership in the startup world. By rewarding such outstanding loyalty in such an extraordinary fashion, the message being relayed to the rest of the team is significant. This message promotes the idea that success is shared, not forgotten, once the success has been attained. This event has come at a time when job-hopping has been on the increase in this particular ecosystem.Comments ranged from admiration to emotional appreciation, with users writing, “That’s what loyalty deserves,” and “That’s how you create a community, not just talk about it.” Others highlighted the deeper symbolism behind the gesture, calling it “the backbone finally getting a backrest” and describing the moment as genuinely wholesome. Several users expressed admiration for the founders’ values, while some even jokingly asked to be hired, saying the gesture restored their faith in startup culture. Messages such as “This is why they’ll make it big” and “The reward of long-term loyalty” reinforced how strongly the act resonated online.
How Bluorng’s founders built a people-first startup culture
Started in 2020 by two students from the Pearl Academy, Bluorng has begun making its presence felt in India’s streetwear industry. The gesture of giving the first employee an SUV is a reflection of the fact that the founders of the company consider people to be the key to success. They have tried to treat their employees as partners, instead of looking at them as resources. This has brought home the fact that success is achieved not only through hard work and investment, but also through people.
