Sydney Sweeney bottles her bathwater and puts it in a bar of soap
Sydney Sweeney has taken fan obsession to the next level. The Euphoria star is launching a bar of soap made with, wait for it – her actual bathwater. Named Sydney’s Bathwater Bliss, the product is a cheeky collaboration with men’s grooming brand Dr. Squatch, and it’s already causing a stir online.“Fans kept asking for my bathwater,” Sweeney joked on Instagram, “so we kept it.” The result? A limited-edition exfoliating bar, crafted with sand, pine bark extract, and yes, droplets of the actress’s bathwater. Scented with pine, Douglas fir, and earthy moss, the bar pays homage to her Pacific Northwest roots and to internet absurdity.
Retailing at $8 per bar, the soap launches June 6 and is expected to sell out fast. Sweeney hopes the quirky drop will push consumers to ditch synthetic grooming products for more natural alternatives. “It’s weird, unforgettable and smells amazing,” she said, noting that it lives up to Dr. Squatch’s standards while playing with the wildness of her fan culture.This isn’t the first time Sweeney’s internet fame has taken on a life of its own. Whether it was her headline-making Saturday Night Live hosting appearance or a viral bikini photo, the actress has become a lightning rod for commentary, especially from her largely male online fanbase. “You can’t control what people say,” she told GQ, admitting she hadn’t anticipated the eroticised reaction to her bathwater-themed ad until fans flooded the comments. Rather than shy away, she’s chosen to lean in with a wink and a paycheck.Dr. Squatch, known for its offbeat humour (they once featured Nick Cannon in a cheeky ad about ball-care), is no stranger to unconventional campaigns. And Sweeney’s “dirty little boys” ad last year proved to be a viral success, paving the way for this bold follow-up.Meanwhile, on the professional front, the 27-year-old is gearing up for the much-anticipated third season of Euphoria. She teased that her character Cassie will be “unhinged” in the upcoming episodes. “She’s crazy and flawed, but everything she does is rooted in love, though maybe a sad version of love,” Sweeney told Empire magazine.Filming for the new season kicked off earlier this year in Los Angeles after a long production delay. The third and final season, which will feature a time jump and take the characters beyond high school, is set to premiere in 2026, four years after season two aired.For now, however, it’s Sydney’s Bathwater Bliss that has the internet buzzing. Whether fans are buying it out of love, irony, or sheer curiosity, one thing is clear: Sydney Sweeney knows exactly how to keep the conversation flowing.
