Shark Tank India Season 4: Protein snack brand founder secures a deal from Viraj Bahl and Anupam Mittal; latter says ‘Bhai faad daalenge, stalwart aur gunda saath mein aarahe hain’

The latest episode of Shark Tank India season 4 started with founder Aditya Poddar of FitFeast from New Delhi. Aditya shares his before and after photos and talks about his drastic weight loss which made him realise that protein is a game changer in the fitness journey. He presents his snack brand Fitfeast which makes protein-rich items in formats like peanut butter, chips, bars and shakes. The brand has served 50,000 plus customers pan India in the last two and a half year. FitFeast aims to take protein-rich options to every household in India. His ask for the Sharks is Rs 1 crore for 6.5 percent Equity. Aditya gives a demo of his products to the Sharks and reveals about his meeting with Aman Gupta at a D2C event in 2023. The pitcher shares with Aman Gupta that they once greeted him at an event and reveals their long-standing effort to secure a spot on Shark Tank India over multiple seasons. He revealed he tried for Shark Tank India in 2022, 2023 and 2024. The Sharks sample the brand’s protein bars, chips, and other products. While Aman Gupta feels the chips are not exceptional, Namita Thapar and Anupam Mittal praise the protein bars for their great taste.
Kunal Bahl asks the pitcher whether he replicated product designs from top brands in the market, noting striking similarities in the packaging of the protein bars. He asks, “It seems you have seen 3-4 brands in the market and launched them all under FitFeast? The founder admits to drawing inspiration from an existing brand.
Kunal further asks him what does his brand stand for from a customer’s standpoint? Aditya shares that his brand is building the largest tasty protein brand in India.
Anupam Mittal, however, sees things differently. He challenges the pitcher, asking, “Why did you agree with Kunal that you copied the protein brand’s design? Did you really?” He adds that he doesn’t notice any resemblance. When the pitcher denies copying, Anupam responds, “Than why didn’t you object? The way to sell is not by agreeing to everything.”
Aditya further shares that they are getting orders from quick commerce and the growth will be astronomical as Axar Patel will acquire around 3 percent of their Equity.
The situation shifts dramatically when Viraj Bahl makes a game-changing offer, Rs 5 crore for 51 percent Equity. As Aman Gupta applauds, the pitcher reacts, asking, “Are you looking to acquire the company?”
In response, the Shark expresses his keen interest in the category, assuring the pitcher that while he would still manage the business as his own, he would gain access to Bahl’s extensive distribution network. Viraj says, “I will not acquire the company, you run the company as your baby. You can do it from my office if you want. We enter this category, you will get our distribution.”
He also offers him a non-majority deal of Rs 1 crore for 20 percent Equity. However, in this case Viraj agrees to help Aditya from sidelines and he would not require to sit in his office and he would not give his distribution rights.
Aditya requests Viraj that he wants to hear other offers from remaining Sharks. Aman asks the pitcher, “Tujhe apne company bechni hai ke nahi bechni?” (Do you want to sell your company?). Aditya makes it very clear that he doesn’t want to sell his company and wants to make it big.
Following this, Sharks Namita Thapar, Aman Gupta, and Kunal Bahl decide to step out of the deal. Anupam Mittal makes an offer Rs 1 crore for 12.5 percent Equity and asks for his immediate response. Anupam warns Aditya that he he goes out to, the valuation can change and the founder decides to go out and make a call. This leaves the other Sharks bursts out laughing. Anupam and Viraj decide to offer a joint deal. As soon as the pitcher returns, Anupam informs that in his absence things have changed and now he has only one offer of Viraj and his combined deal. He says, “Viraj bhai ko tu stalwart maanta hai food industry ka, hum bhi maante hain, gunde nahi maante hain woh.” Aditya responds, “Gunde toh aap ho…” This leaves everyone in splits of laughter including Anupam. However, Aditya requests Anupam and Viraj to match the last valuation of Rs 1 crore for 11 percent Equity. Viraj in his response says, “If you get my support and backing, you will benefit a lot.”
Anupam instanly responds, “Bhai phaad daalenge, stalwart aur gunda saath mein aarahe hain, aur kya chahiye, tune bola maine khud nahi bola.” Aditya continues to insists but Anupam stays firm on his decision and adds, “Bahot saare log hain joh apne zabaan se mukar jaate hain, par main ek baar joh maine commitment kar di toh main apne aap ki bhi nahi sunta, bhagwan ki bhi nahi sunta, kisi ki bhi nahi sunta.”
Later, Anupam Mittal and Viraj Bahl team up to present a joint offer of Rs 1 crore for 18 percent equity.