Salloni Ghodawat on How Ghodawat Consumer Limited is Innovating Tradition and Shaping the Future of FMCG
Since its inception in 2002, Ghodawat Consumer Limited (GCL), the FMCG arm of the Sanjay Ghodawat Group, has been a pioneer in the consumer goods sector. With a diverse product range under brands like ‘Star,’ ‘TBH,’ and ‘Coolberg,’ GCL caters to everyday consumer needs while embracing innovation and sustainability. From cooking essentials to premium snacks and beverages, their products reach over 250,000 outlets across 120 cities in India and are exported to 17 countries. With an ambitious goal of achieving a ₹5,000 crore topline in the next five years, GCL is investing heavily in brand-building efforts, including onboarding Bollywood actress Raveena Tandon for their ‘Barso Ka Bharosa’ edible oil campaign. In this interview, Salloni Ghodawat, Director and COO of GCL, discusses how the company is adapting to evolving consumer preferences, balancing tradition with modern convenience, and driving innovation across their product portfolio.
With evolving consumer preferences towards mindful eating and nutrition, how has Ghodawat Consumer adapted its product range to align with this shift?
Health-conscious choices are reshaping consumer habits, and we are evolving alongside them. As consumers turn to traditional cooking methods, we have introduced products like unpolished dal and khapli atta under Star Products to meet these preferences. There is also a growing demand for value-added, premium goods that align with modern lifestyles.
Our beverage brand, Coolberg, meets the rising interest in lifestyle-friendly, non-alcoholic options, catering to socially active consumers. Similarly, TBH (To Be Honest) offers a premium range of guilt-free snacks made from whole fruits and vegetables, reflecting the needs of health-conscious consumers who seek both indulgence and nutrition.
Modern consumers seek both authenticity and ease of consumption. How does Ghodawat Consumer maintain the balance between traditional flavors and contemporary convenience?
We strike this balance by combining authenticity with innovation. Our products like unpolished dal and khapli atta preserve the essence of traditional cooking, while brands like TBH and Coolberg offer ready-to-eat snacks and non-alcoholic beverages that suit modern lifestyles. This duality allows us to cater to a wide consumer base that values both nostalgic flavors and the convenience of quick consumption.
The FMCG landscape is evolving rapidly. How has innovation played a role in shaping your product portfolio and enhancing the consumer experience?
Innovation is at the core of our strategy. We focus on delivering high-quality, unique products that not only meet but anticipate consumer needs. Our diverse brand portfolio is tailored to address different consumer segments:
- Star Products: Targets rural households and focuses on essential goods for women aged 25-45.
- Coolberg: Appeals to young professionals and urban families seeking premium, non-alcoholic beverages.
- TBH: Caters to health-conscious consumers, including fitness enthusiasts and working professionals, with guilt-free snack options.
By staying ahead of trends and investing in innovation, we ensure our offerings remain relevant and desirable in an ever-changing market.
Indian tastes are deeply rooted in culture. How does Ghodawat Consumer cater to diverse regional preferences while ensuring a pan-India appeal?
Understanding India’s culinary diversity is vital to our success. We offer region-specific products like unpolished dal and khapli atta that reflect local preferences while maintaining a national reach with innovative brands like TBH and Coolberg. This strategy allows us to honor regional tastes while providing universally appealing products that resonate with consumers across India.
With growing consumer awareness around sustainability, how is Ghodawat Consumer integrating eco-friendly practices in sourcing, packaging, and production?
Sustainability is a core pillar of our operations. We adhere to international standards like the Roundtable on Sustainable Palm Oil (RSPO) to ensure responsible sourcing and full traceability. Our ethical ingredient sourcing emphasizes sustainable farming methods and compliance with no-burning regulations.
We also leverage advanced technologies for supply chain monitoring, risk assessment, and independent verification to maintain high standards of quality and environmental responsibility.
What’s next for Ghodawat Consumer? Are there any upcoming launches, collaborations, or lifestyle-driven innovations that consumers can look forward to?
We have several exciting launches planned. Under Star Products, we will soon introduce Kachhi Ghani Mustard Oil, Pulses, and Flavored Atta. Coolberg is preparing to roll out new product innovations in the coming quarters. Additionally, we are developing a new snack line, ‘Garden Green Snacks,’ under the TBH brand, reflecting consumer demand for healthier, plant-based options. Our commitment to innovation and consumer satisfaction remains unwavering as we work toward our ambitious growth targets.
