Redefining matchmaking with emotional maturity at the core
About 2 years ago, Anamika and Akarma, the founders of Anamify, conducted an online session for singles to discuss their dating challenges. During this session, they discovered a horrible and shocking truth about dating and matrimonial apps. People told them that almost 90% of profiles are fake. They are from people:
- who are scammers,
- who are not genuine,
- who have commitment phobia
- who are only after money or physical gratification
- who are already married and posing as singles
- who are actually marriage brokers posing as singles
- who registered on platforms for marriage but are not even sure if they want to get married
- who feel unfulfilled in their marriage but are unable to leave, and are seeking companionship through casual relationships, live-in arrangements, or extramarital connections.
Profiles created on such apps are unmoderated and unverified. People are getting hurt not only mentally and emotionally but also financially, big time. Soon after their discussion, they came across a show that echoed many of their concerns. It highlighted how many singles felt disheartened and helpless in their search for a compatible partner through dating and matrimonial apps. The disappointment ran so deep for some that they deleted their profiles and quietly let go of the hope of getting married. Finding someone emotionally mature and genuinely committed felt increasingly out of reach.Anamika, Akarma and their team of Certified Relationship Coaches help people become more Emotionally Mature and Emotionally Intelligent so that they can handle their relationship challenges and make their relationships more fulfilling. The participants of this online session knew this and they suggested, “Why don’t you create a sub-community for only singles within the Anamify community, so that we can find emotionally mature and emotionally intelligent people for marriage from there? This way we don’t have to worry about finding an emotionally mature person outside because it is becoming an impossible search anyway.”After thoughtful reflection and in-depth discussions with their team, Anamika and Akarma felt compelled to take meaningful action. They envisioned and built a space where individuals could connect with genuine, emotionally mature, and emotionally intelligent people in their search for a life partner. This vision took shape as Conscious Matchmaking, a mindful approach to relationships.
.
Why the angle of emotional maturity?
Akarma at Anamify, has been in this field for more than 23 years. His journey began in Sydney, Australia, where he lived and worked for nearly 21 years, before returning to India in 2020. Having worked with thousands of people, Akarma has developed a deep understanding of why relationships can become strained, emotionally distant, or even break down.He often observes that the root cause of issues such as emotional disconnection, infidelity, and breakdowns in relationships lies in a lack of emotional maturity, where one or both partners may struggle to navigate the pressures and responsibilities that come with a committed relationship. While many give importance to astrology, numerology, or horoscope matching, Akarma believes that understanding emotional and psychological compatibility is just as essential for building healthy, lasting partnerships. As Conscious Matchmakers, the role goes beyond simply bringing two individuals together; they see it as their responsibility to help ensure that the connection is meaningful, sustainable , and built on a strong emotional foundation. Recognising that every relationship will face its share of challenges, they place deep emphasis on emotional and psychological compatibility. After all, marriage is a lifelong commitment that can shape the next 40–50 years of a person’s life. When two emotionally mature and emotionally intelligent individuals come together, they are better equipped to navigate life’s ups and downs with understanding and resilience.In today’s world, people often invest heavily in weddings and, unfortunately, sometimes even more in divorces. Anamify believes it’s time we shift that focus by investing more thought, time, and care into preparing for the marriage itself, not just the wedding celebration.
Insights into conscious matchmaking
- The concept of Conscious Matchmaking has become most popular among the age group of 35-60.
- More women opt for Conscious Matchmaking compared to men. Men : Women ratio they have is 40 : 60
- Many profiles come from individuals who have experienced divorce, and for good reason. After going through a challenging relationship, they have realised that emotional maturity matters more than just traditional factors like background, finances, or horoscope compatibility.
- A discreet and non-public approach to profile management is followed ensuring complete privacy for every member. This resonates strongly with older individuals, high-profile professionals, parents of marriageable-age children, and anyone concerned about protecting their personal information.
- They don’t double-book anyone; meaning when 2 people are matched, they are not given multiple matches. This ensures that both of them get the needed feedback if the match is unsuccessful. Often on other platforms, people are engaged with multiple people in-parallel and they go silent on the other person. This shakes the confidence of those who receive the silent treatment as they have no clue why they are shunned!
- Each person is assigned a
Certified Relationship Coach who hand-holds them throughout this process. This coach is not only their guide but also their escalation point in case they face any challenges during the matchmaking process. - This approach is especially supportive for those seeking love and companionship in their second innings. Having prioritised traditional criteria like finances, background, and appearance earlier, they now value qualities like understanding, care, and mutual respect, exactly what this service is designed to focus on.
- While specific details, names, or photos cannot be shared due to our commitment to privacy and discretion, we can share that over 1,000 meaningful matches have been facilitated so far. Most have been in the 35–55 age group, with a heartwarming exception a 65-year-old gentleman who found love through the platform and is now preparing for marriage this November.
In today’s fast-paced world, many people seem overwhelmed, distracted, or emotionally unavailable—leaving a sense that qualities like empathy, mindfulness, and genuine connection are becoming harder to find. While emotionally mature individuals do exist, they often feel few and far between.Through Conscious Matchmaking, Anamify envisions more than just matchmaking—they hope to bring together individuals who are not only ready for emotionally mature partnerships but also inspired to become conscious parents one day. The larger mission is to nurture a future generation grounded in emotional intelligence and empathy. If you are Single, Divorced, or Widowed and resonate with this vision, visit the website to learn more. Disclaimer – The above content is non-editorial, and TIL hereby disclaims any and all warranties, expressed or implied, relating to it, and does not guarantee, vouch for or necessarily endorse any of the content.
