New Balance just announced Janhvi Kapoor as its new brand ambassador, but her Instagram post is going viral for another reason |
Adding another feather to her journey, Janhvi Kapoor has got one more international deal, which calls for bouquets and congratulations. US-based sneaker giant New Balance recently welcomed the actress as its first Indian brand ambassador, marking a milestone for the brand’s growing presence in the Indian market.The athletic brand views Janhvi as a successful youth epitome of fashion who is fearless, ready for experimentation, and brings in a personal sense of expression. From walking as Gaurav Gupta’s muse for his Miami show to making her Cannes debut this year, it seems Janhvi had a wonderful and successful year.
(Image Credits: Instagram)
As she joined the new roster of New Balance, Janhvi felt ecstatic and was absolutely thrilled. According to a report in Fortune India, Janhvi said, “I’ve always admired New Balance for its dedication to innovation and celebrating individuality. It’s a brand that encourages you to own your story, and that’s something I deeply connect with. For me, fashion and fitness have always been about staying true to yourself — New Balance allows me to express that confidence and authenticity. I’m truly honoured to be part of the New Balance family and excited for this journey together.”But why is her social media post exploding?Janhvi shared the news about her association with New Balance on her Instagram account, but now, the post is going viral for another reason. A while ago, the actress raised her voice against the merciless killing of a man from the minority community in Bangladesh, and now, people from all parts of the country are showing her their support for raising her voice against the alleged atrocity.
People seem to have forgotten that the post was made to announce a brand endorsement, and they have taken it to be a platform to share their admiration for the young actor. While most comments are positive, some are demeaning, and it’s not a surprise since every celebrity social media account witnesses a mixed bag of feelings daily. But it is indeed hilarious to see Indian social media users taking the post to a different tangent.
(Image Credits: Instagram)
Since the official announcement, some people have commented that she’s not the suitable choice for an athletic brand, and the situation is just another example of how the glam world only prefers products of nepotism. A subset of social media users has criticised Bollywood personalities for perceived privilege and overvisibility. Well, no matter what people say, the post has gone viral, and the brand endorsement has definitely been amplified.When celebs meet sneaker cultureThe collaboration between New Balance and Janhvi Kapoor highlights the influence of fashion, self-expression, and individuality, which the actress boldly carries on her shoulders. The brand is just not known for its sneaker range but also has sportswear and is a performance brand, where they are expanding their range and wish to connect with youth, culture, fashion, and lifestyle and not restrict themselves to only athletics. Janhvi brings the freedom of expression and culture around fashion and sports. But did the brand make the right choice by choosing a mainstream film star with no major athletic background as its face? Let us know in the comment section below.
