Bigg Boss Malayalam 7 wildcard entrant Praveen: Meet the ‘Marketing Mallu’

Bigg Boss Malayalam Season 7 continues to raise the stakes, and as it kicks off Week 5, the entry of five wildcard contestants is set to shake up the dynamics inside the house. While some names were familiar, one wildcard has piqued the curiosity of many viewers—Praveen P, better known online as The Marketing Mallu.Praveen P is a Kerala-based digital content creator, best known for his popular Instagram handle @marketingmallu. Unlike many social media influencers chasing trends, Praveen carved a niche for himself by focusing on infotainment content—videos that are not just entertaining but also highly informative.He regularly posts content about money management, personal finance, savings tips, and career guidance—especially related to job opportunities. His relatable, no-nonsense delivery style has earned him a loyal following among the youth of Kerala who are eager to make smart financial decisions in a fast-changing world.In a digital landscape saturated with fluff, Praveen’s content stands out for its practicality. Whether it’s a quick breakdown of how to save money effectively or tips on navigating marketing careers, his videos simplify complex ideas for his audience.His videos are often laced with local flavor, humor, and straight talk—making financial literacy feel accessible rather than intimidating. It’s no surprise that his name had already been doing the rounds in several Bigg Boss prediction lists last year.