Asia’s cosiest city revealed: Why Seoul is the ultimate hub for coffee and comfort |
Imagine curling up in a comfy chair with a warm drink as the sun sets, a good book in hand, and the gentle sound of rain outside. This feeling of ultimate comfort and relaxation defines what it means to be cozy, and some cities capture it better than others. In late 2024, travel insurance company All Clear conducted a study to identify the coziest cities in the world, measuring factors such as cultural attractions, coffee culture, historic architecture, and even rainy days. Among Asian cities, Seoul topped the list, earning its reputation as a haven for coffee lovers and cozy urban experiences.
Why Seoul stands out as a cosy destination
Seoul ranked first in Asia and 19th globally, thanks to its unique combination of history, culture, and modern comforts. The city is home to three UNESCO World Heritage sites: Jongmyo Shrine, Changdeokgung Palace Complex, and the Royal Tombs of the Joseon Dynasty, offering timeless architecture that enhances the city’s charm.Coffee culture also plays a major role in Seoul’s cozy reputation. South Korea has more than 75,000 coffee shops nationwide, with over 10,000 located in Seoul alone—and some estimates suggest nearly 25,000. From hidden neighborhood cafés to stylish spots with city views, Seoul’s coffee scene encourages visitors to linger, relax, and soak in the atmosphere. The city experiences roughly 80 rainy days annually, particularly in June, July, and August, providing the perfect backdrop for cozy indoor experiences and café culture.
How coziness is measured in cities
Coziness may feel subjective, but All Clear’s study aimed to give it measurable qualities. To do this, researchers evaluated cultural, social, and environmental indicators that contribute to a sense of comfort. Key factors included the density of coffee shops, bookstores, cinemas, theatres, and museums—spaces where people naturally gather for warmth and leisure. The presence of UNESCO World Heritage sites was also taken into account, adding cultural depth and historical charm to a city’s atmosphere.Social media activity provided another layer of insight, with mentions of the hashtag #cozy revealing destinations that travellers themselves associate with comfort. Climate conditions were factored in too, as cities with regular rainfall often evoke a stronger sense of coziness, offering opportunities to relax indoors while enjoying the weather outside. By blending these elements together, the study created a unique “cozy score” that ranked cities worldwide on their ability to deliver comfort and charm.
Cozy cities around the world to inspire your travels
While Seoul leads Asia, several cities worldwide surpass it in overall coziness. Brussels, Belgium, tops the global list, celebrated for its medieval architecture and indulgent comfort foods like chocolate and waffles. Paris ranks second, followed by Geneva, Copenhagen, and Lisbon. Each of these destinations combines history, culture, and culinary delights to create an inviting atmosphere, especially during colder months when indoor cafés, historic streets, and warm meals feel most comforting.For travelers seeking cozy escapes, Seoul offers a unique blend of traditional culture, modern coffee culture, and weather that encourages indoor relaxation. Visitors can explore UNESCO heritage sites, enjoy artisanal coffee in intimate cafés, and watch the rain from cozy corners of the city. By combining charm, culture, and comfort, Seoul delivers a truly cozy experience that captures the essence of warmth and relaxation. Also Read: This place in Turkey has the best sunset spot in the world
