Amazon opens 2 micro-fulfillment centers daily as 10-minute Amazon Now delivery demand surges
Amazon India is doubling down on ultra-fast commerce, opening two micro-fulfillment centers every day to bring 10-minute deliveries to more neighborhoods across Bengaluru, Delhi, and Mumbai.The aggressive expansion will take Amazon Now’s footprint to over 300 centers by year-end, up from 100 during the festive season. The acceleration comes as Prime members triple their shopping frequency once they discover the service, signaling a fundamental shift in how urban Indians shop for daily essentials.“We’re not slowing down,” said Samir Kumar, Country Manager, Amazon India. “We will end the year at well over 300 micro-fulfillment centers, opening two such centers a day. This reflects our commitment to serving more neighborhoods with the speed and selection customers expect.”
Prime members triple their shopping frequency on ultra-fast deliveries
Amazon Now delivers thousands of everyday essentials—from groceries and personal care to electronics accessories and baby products—within 10 minutes. Prime members enjoy unlimited free deliveries while gaining access to a tiered speed ecosystem: essentials in minutes, 40,000 items in hours, over a million products same-day, and four million more next-day.The dramatic increase in shopping frequency suggests customers are replacing traditional retail trips with multiple smaller orders once ultra-fast delivery becomes available in their area.
Micro-fulfillment centers use AI to predict hyperlocal demand
Each micro-fulfillment center is a compact, technology-driven facility positioned strategically near residential neighborhoods. Advanced inventory systems analyze hyperlocal demand patterns to optimize product placement, maximizing delivery speed without compromising safety standards.Amazon Now launched in Bengaluru earlier this year before expanding to Delhi and Mumbai. More cities are planned for the coming months. Customers can check availability by looking for the ’10 mins’ icon on the Amazon.in app’s top banner.
