Apple CEO Tim Cook celebrates Holi with a Shot On iPhone photo by Kushagra Tiwari
Apple CEO Tim Cook wished everyone a happy Holi in a post on X, continuing his tradition of celebrating cultural festivals. He shared a colorful photo taken on an iPhone, capturing the festive spirit. The post featured a vibrant image by photographer Kushagra Tiwari. In the X post, Cook wrote, “Happy Holi to all those celebrating! May it be as joyous and fun as Kushagra Tiwari’s beautiful #ShotOniPhone photo.” The image was part of Apple’s #ShotOniPhone campaign, which promotes creative photography with iPhones.
The Alt Tag on the photo provides a vivid description: “A person stands in a field, wearing an orange and pink outfit, holding a plate filled with blue, pink, mint green, and yellow powder and white, orange, and red flower petals. They’re laughing and looking off to the side. Streaks of red and blue are on their face. Flower petals stream down in front of them.”
Who is Kushagra Tiwari
The photo which Cook shared was captured by Kushagra Tiwari. His Instagram bio lists him as the co-founder and CEO of Exif Media, a talent management agency. According to LinkedIn, he holds a bachelor’s degree in computer programming and an MBA in marketing and HR. He co-founded Exif Media in 2021.
Extending Holi wishes with a colourful, vibrant photo has become somewhat of a tradition for Cook. Last year, he shared a picture taken by Joshua Karthik. When Cook had come to India in 2023, he had met Karthik as well to understand how he uses the iPhone to capture images.
